Visual Communications Lab
Instructor Jeremy Stout
Semester Spring 2010

Size 9″x6″
Materials Book
Binding Perfectbound Hardcover

Bindery Sarah Smith
Printer Alphagraphics, Phoenix, Arizona

This book is the result of a semester of work where I explored a topic that was important and meaningful to my life. At the time, I had witnessed two layoffs at my company, the economy was suffering, and job security was a concern of mine. The left-brain aspect of this project involved a lot of research. I pulled statistics from print and web sources, analyzed them, and created infographics and other visual materials to help people better understand the issue. Over the course of the semester, I also used the right-brain approach and conducted interviews. I was surprised to learn that many people saw layoffs as blessings – opportunities to start fresh – rather than the life-shattering events I had thought they were. I combined both sides of the brain to assemble a public-service campaign, consisting of a website, posters, flyers, forms, and pamphlets to help people who had recently lost
their jobs.