Sarah Smith Design
Dia de los Muertos

Identity 2
Instructor Gordon Mortenson
Semester Spring 2012

Size Varies
Materials Poster, Logo and Website

Printer Alphagraphics, Phoenix, Arizona

Dia de Los Muertos is a Mexican holiday that celebrates death, and Phoenix is home to a large Mexican population. There are a lot of events around the holiday that are celebrated here, and I designed a street fair that would take place in downtown Phoenix. I built the logo, event website, and a series of posters to promote the event. Each of the bright colors has a specific meaning, and the skull is a reminder to honor those who have passed.


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